Tax-loss harvesting alternatives for GOOG

Among the 12 Interactive Media & Services peers screened, GOOGL (Alphabet Inc.) has tracked GOOG most closely over the past year, with a return correlation of 1.00. The strongest fund stand-in is VOX (Vanguard Communication Services) at 0.72 over the past year. Correlations are computed from daily closing-price returns aligned by trading day.

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STOCKS

Single-name peers

Ticker	Name	Sub-industry	1Y	3Y	5Y	10Y
GOOGL	Alphabet Inc.	Interactive Media & Services	1.00	1.00	1.00	1.00
MTCH	Match Group	Interactive Media & Services	0.36	0.27	0.41	0.40
SNAP	Snap Inc.	Interactive Media & Services	0.32	0.38	0.41	0.37
META	Meta Platforms	Interactive Media & Services	0.31	0.42	0.54	0.59
PPLI	People Inc.	Interactive Media & Services	0.28	0.31	0.42	0.44
TRIP	TripAdvisor	Interactive Media & Services	0.26	0.26	0.31	0.32
RDDT	Reddit Inc.	Interactive Media & Services	0.25	0.30	—	—
YELP	Yelp, Inc.	Interactive Media & Services	0.24	0.31	0.40	0.39
PINS	Pinterest Inc.	Interactive Media & Services	0.20	0.28	0.41	0.41
CARG	CarGurus	Interactive Media & Services	0.19	0.29	0.34	0.37
GTM	ZoomInfo	Interactive Media & Services	0.16	0.24	0.37	0.34
QNST	QuinStreet, Inc.	Interactive Media & Services	0.10	0.15	0.19	0.25

ETFS

Fund stand-ins

An ETF is generally not 'substantially identical' to a single stock, which is why funds are the standard wash-sale-aware replacement.

Ticker	Name	Focus	Match	1Y	3Y	5Y	10Y
VOX	Vanguard Communication Services	Comm Services Sector	SECTOR	0.72	0.74	0.79	0.78
FCOM	Fidelity MSCI Communication Services	Comm Services Sector	SECTOR	0.72	0.74	0.79	0.76
XLC	Communication Services SPDR	Comm Services Sector	SECTOR	0.64	0.69	0.76	0.81
IVV	iShares Core S&P 500	S&P 500	BROAD	0.54	0.58	0.67	0.71
VOO	Vanguard S&P 500 ETF	S&P 500	BROAD	0.54	0.58	0.67	0.71
SPY	SPDR S&P 500 ETF	S&P 500	BROAD	0.54	0.58	0.67	0.71
SOCL	Global X Social Media ETF	Social Media	SUB-IND	0.49	0.50	0.58	0.63
QQQ	Invesco QQQ Trust	Nasdaq 100	BROAD	0.48	0.60	0.71	0.76
QQQM	Invesco Nasdaq 100 ETF	Nasdaq 100	BROAD	0.48	0.60	0.71	—
ESPO	VanEck Video Gaming & eSports	Gaming & Esports	SUB-IND	0.33	0.40	0.52	0.57
HERO	Global X Video Games & Esports	Gaming & Esports	SUB-IND	0.29	0.34	0.47	0.51
IYZ	iShares US Telecommunications ETF	Telecom	INDUSTRY	0.21	0.31	0.44	0.50

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Replacement research for GOOG's peers

GOOGL MTCH SNAP META PPLI TRIP RDDT YELP PINS CARG GTM QNST

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Method: Pearson correlation of daily closing-price returns, Yahoo Finance data, series aligned by trading day, refreshed weekly. A cell is blank when overlapping history covers less than 60% of its window. Correlation is descriptive, not predictive. Wash-sale treatment depends on facts and circumstances — confirm with a tax professional. Not investment advice.